Exactly that, good for you and your body. Free from nasty ingredients we always match Sephora's 'no to' list.

Many brand still use animal by-products to manufacture fragrances. You should ask them why!

Fragrance is more about a mood and a personality, not what you look like. Shop our stuff free from the labels and stereotypes.

Hell yeah! Although sometimes we smash a few naturals together to make the stuff like charred wood and leather. We call this synthesis.

Erm, no. Just a tiny team of 7 taking on the world. Dom started the brand 10 years ago to offer fun fragrance for everyone.

So we grab our fragrance oil from France and let it sit in big containers in North London before we bottle it and box it ready to ship from our warehouse in Bournemouth.