Nose Dive

Perfumer. Woman. 'The Nose'. Julie Massé is Shay & Blue’s perfumer, also known as 'the nose'. For Shay & Blue’s founder, Dom De Vetta, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth...

10 Famous Women and Their Favorite Perfumes From Audrey Hepburn to Jackie Kennedy, here are 14 style icons and their signature scents.   Arguably the most personal and intimate of beauty products, the choice of perfume reveals volumes about its...

At Shay & Blue we make fragrances for all genders. The old rules about who can wear which perfume are O-V-E-R. We say if you love it then wear it. Experiment, enjoy and share if that's your thing. Sharing your...

  Have you ever wanted to learn how to layer perfume to create a signature scent? Finding your perfect scent can sometimes be an extensive task. From deep, musky undertones to flirty floral notes, there are many to choose from....

Recently, there's been a push for organic products that are environmentally friendly. As a result, more and more people are embracing clean beauty swaps. Clean beauty is all about making considered choices. It's opting for non-toxic ingredients that are good...

  You’ve probably never considered how much you know about perfume, but it’s likely you could answer this - where is the best place to apply perfume? Most of our knowledge of perfume comes from family or friends. You might...