Nose Dive

When “Desert Island Discs” first aired, in 1942, it was part of the BBC’s broader effort to make life during wartime slightly more bearable—a way to insure that not every waking second of life was lost to worry. Today we...

The warmth of your parent's hug. That summer spent in Italy. It is rare to find anyone who hasn’t had their memory jogged by a scent on the breeze. Fragrance is uniquely evocative, stimulating the memory and emotional regions of our minds...

Perfumer. Woman. 'The Nose'. Julie Massé is Shay & Blue’s perfumer, also known as 'the nose'. For Shay & Blue’s founder, Dom De Vetta, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth...

10 Famous Women and Their Favorite Perfumes From Audrey Hepburn to Jackie Kennedy, here are 14 style icons and their signature scents.   Arguably the most personal and intimate of beauty products, the choice of perfume reveals volumes about its...

At Shay & Blue we make fragrances for all genders. The old rules about who can wear which perfume are O-V-E-R. We say if you love it then wear it. Experiment, enjoy and share if that's your thing. Sharing your...

  Have you ever wanted to learn how to layer perfume to create a signature scent? Finding your perfect scent can sometimes be an extensive task. From deep, musky undertones to flirty floral notes, there are many to choose from....